Design and Build – Pena Group

Creating design-and-build solutions for a better lifestyle


who we are

Group Overview

Pena Group was formed in 2003 and is a collaboration of construction specialists, manufacturers and designers working together to create a complete experience for our clients. Whether it be ground-up construction, interior design and fit-outs, refurbishment or renovations, we strive to provide the highest in quality and services whatever the scope of the project.

Our team has over 30 years of experience in the interior fit-out and construction industry, as well as extensive know-how with furniture manufacturing and design. Creativity and cutting- edge ideas are key in our philosophy of striving for excellence. Through creative and innovative solutions, we aim to achieve the highest client satisfaction by ensuring that each of our projects is completed, not only on time, but also within budget.

Pena Group’s vision is to provide a better lifestyle to our customers by delivering quality construction, built-in/loose furniture, and interior fit-out solutions. Our goal is not merely to satisfy, but to meet and exceed client expectations to the best of our ability.
Pena Group endeavours to be a growing, vibrant and dynamic company with influence and prominence in the interior fit-out, furniture, and construction industry. We strive to ensure excellence in every project through meticulous planning, management and high-quality materials, while adhering to agreed timelines and defined budgets.


Board of Directors

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Robert Tan, Executive Director
Mr. Robert Tan is an Executive Director of Pena Group. He was appointed to the Board of Directors in 2010, and holds qualifications in Industrial Design from Sydney Institute of Technology, Australia.


Mr. Tan joined Seng Seng Motors & Construction Sdn Bhd (SSMCSB) in 1969 and was appointed Manager of Coach-Building. In 1972, he became the Manager of Furniture Manufacturing and Interior Design, another division of SSMCSB. In 1975, he became the Director of Coach-Building, and Furniture Manufacturing and Interior Design of Seng Seng Motors Sdn Bhd and Seng Seng Furniture Sdn Bhd. Since 1987, he has been Managing Director and Head of Operations of Seng Seng Construction Sdn Bhd. His responsibilities have included undertaking a series of factory construction projects for Japanese clients, supervision of high-rise and residential construction work, and various hotel fit-outs and overseas projects.

Jason Chong, Executive Director
Mr. Jason Chong obtained his Bachelor of Commerce in Accounting and Finance from the University of New South Wales, Sydney, Australia in 2001.


He began his career with Seng Seng Construction Sdn Bhd as an Assistant Corporate Affairs Manager. His responsibilities involved conducting feasibility studies, operational planning, tender analysis, overall strategic and positioning of the company.


In 2003, Mr. Chong established Pena Builders Sdn Bhd together with Mr. Ho Whye Chong. Mr. Chong supervised overall company operations, some of which involved yearly business planning, project management, and strategizing the company vision. Additionally, he is responsible for securing and supervising interior design projects undertaken by the company, and expanding the company’s business network. In addition, he is also involved in the accounting and financial management of the Pena Group, including the pricing of tender and settlement of claims/final accounts.


Mr. Chong is presently one of the Directors of Pena Group.

Ho Whye Chong, Executive Director
Mr. Ho Whye Chong graduated with a Bachelor of Civil Engineering from the University of New South Wales, Sydney, Australia in 2001.


Upon the completion of his degree, he worked as a Project Engineer in Soil Mechanics Sdn Bhd where his main scope of work involved structural foundation and piling designs. He also handled site management and coordination, as well as assisting in BQ preparations.


Upon completion of his tenure with Soil Mechanics Sdn Bhd, Mr. Ho was employed briefly as a Civil Engineer in Pakatan Cergas (PG) Sdn Bhd. During this time, he was in charge of project management, structural design, site supervision and coordinating work for plan approval from the local authorities.


In 2003, Mr. Ho established a company called Pena Builders Sdn. Bhd. Mr. Ho responsibilities include the supervision of overall company operations and project management, including interior design work, and is actively involved in the business network aspects of the company.


Mr Ho is one of the Directors of Pena Group.

Ng Chan Beng, Project Director
Mr. Ng Chan Beng has over 28 years working experience in the construction line. He began as a Project Manager in Seng Seng Construction Sdn Bhd from 1984 to 2002, where his job scope involved project planning, managing the on-site work force, site supervision and coordinating with site supervisors and subcontractors.


After leaving Seng Seng Construction Sdn. Bhd, Mr Ng joined Pena Builders Sdn Bhd as Project Director. His responsibilities focused on project management and planning, site supervision, and managing the work force.


At present Mr. Ng is one of the Board of Directors of Pena Group. He is also Pena Group’s Project Director.

Lim Beng Hin, Finance Director
Mr. Lim Beng Hin is a Non-Executive Director of Pena Group. He is a qualified Chartered Accountant, having been a member of ACCA (the Association of Chartered Certified Accountants) since 1994, and an FCCA since 1999. He is also a member of the Malaysian Institute of Accountants.


In the past 2 decades, Mr. Lim has been involved with several Malaysian groups and conglomerates, including Malayan United Industries Berhad (MUI) Group from 1995 to 2007. He has served in various capacities, such Executive Assistant to The Group Chairman, General Manager in the MUI Group’s Corporate Finance Department and has been involved in various M&A exercises including debt restructuring, fund raising and takeovers.


In addition Mr. Lim has also managed several business units in the provision of IT related connectivity services and the distribution of gaming products.

Alex Lim, Design Director
Mr. Alex Lim Han Peng has over 20 years of experience in the design field, having obtained a Diploma in Interior Design in 1990. As consultant and design director for IDS Interior Design Sdn Bhd, he has been involved in many corporate, commercial and residential projects in Malaysia and Shanghai China, among them Syabas HQ, Hwang DBS Investment
Bank, Hong Leong Investment Bank and Pioneer Lifestyle Center in Desa Park City.


Mr. Lim is currently the Design Director for Pena Group.